This is, by far, the most frustrating thing about publishing: there's no way to tell what is working and what isn't when it comes to your own promotion. Did the postcards up sales? Did the bookmarks? What about the pithy blog entry that made people laugh and cry? Nothing. It would probably save us tons of money if we could figure out what worked and didn't. I know that if the postcards aren't having any effect, I'd like to funnel that money into something that is, for example.
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timeasmymeasure
no subject
Date: 2009-10-20 06:27 pm (UTC)